Wholesale Line Sheet Example for Makers

A line sheet buyers can order from

Put the collection name and order contact above the product rows. Each row needs an identifiable SKU, product description, wholesale unit price, and the order quantity rule. Add the opening order minimum and typical lead time where a buyer can find them. If pricing can change between seasons, include a version date and tell buyers how to request a current copy before placing an order.

This example uses a small paper-goods collection with a mix of cards and sticker sheets. All the figures are sample terms. Replace them with the wholesale prices, minimums, and case increments you actually offer. If a buyer needs a photo, label it with the same SKU as the product list. A beautiful product photo with an ambiguous name can slow ordering even when the price table is correct.

Worked example for a $100 opening order

One minimum pack of every sample product comes to $99 before shipping. If the opening minimum is $100, the buyer needs another eligible item or pack. Adding one six-unit pack of the notepad raises the order to $126. If the brand allows individual pieces after the first six, adding one $4.50 notepad would instead bring the order to $103.50. Specify which rule you use. The three rows above assume purchases are made in the stated pack increments.

Include a simple order instruction. For example, ask retailers to email the SKU and quantity for each line plus their delivery address, then confirm stock and freight before invoicing. A requested order can still need your approval, especially if a lead time changes. Keep the confirmed order and line sheet version together.

Record conditions that matter to the buyer

State when the turnaround clock starts and whether invoiced freight counts toward the minimum. If opening and reorder minimums differ, give both figures. If products have several paper textures or color variants, use a separate SKU row or clearly state how options can mix in a case. Consider column widths and line breaks so the sheet remains readable on a printed page.

Common line sheet mistakes

Keep wholesale costs separate from suggested retail prices. Avoid reusing a SKU after changing its size, pack count, or fulfillment terms in a way that affects orders. Share the final PDF with someone who can check a sample order without asking you for missing information. Record any question that reveals a term buyers would otherwise have to guess.

Use a separate space for shipping and packaging terms. If orders ship in fixed carton counts, state whether mixed SKUs may share the carton. If wholesale is available only in certain regions, give buyers a contact for checking availability before they place an order.

Frequently asked questions